Just read the review from the Green Bay Press Gazzette..."PAUL MCCARTENY AS GOOD AS IT GETS DURING UNFORGETTABLE NIGHT AT LAMBEAU". Maybe someone can put it on this thread.
The ariticle as well as the accompanied pictures to me summarizes why Paul and his team are having so much success from a marketing and sales point of view. All you have to do is look at the pictures and read some of the stories (this one and other local articles) that basically shows Paul's specific market. The overwhelmimg majority are my age...baby boomers. And Paul's approach of hitting the secondary US markets are working brilliantly.
Just think of all the people hitting their "bucket lists" from all around Green Bay (including people from miles away). They are getting gifts to this concert from their kids (30 and 40 year olds). Just like what their parents brought them up with...the great music from the Beatles, they are also bringing up their own kids with the Beatles too. The younger people primarily seen at a concert like this last Green Bay one (on top of the baby boomers) are the kids and grandkids of these original Beatle fans. That is one reason Paul's team is hitting these "secondary" markets. The shows are selling out despite the high prices. It is all about hitting their "bucket lists".
It is also the reason that Paul's setlist is so heavily dominated by Beatle songs and the most known hits from Paul's own secondary group...hit songs Paul wrote during his Wings' years. His target market here in the Green Bay area for this show are not hard core Paul fans like you and me per say. They of course like Paul a lot but they don't keep up with Paul's solo albums etc. They are here for a night of nostalgia and Paul eagerly rewards them with a fun night of greatest hits. He gives them not only a fun night but goes on for close to 3 hours. No one walks out of one of his shows feeling cheated. They talk about it for weeks after the concerts and reviews like this just adds to how great the Beatles were and how fantastic Paul still is. As I said on another post, I questioned in the past why Paul didn't follow the path of similar stars like Elton John and Billy Joel and just go to big tourists areas like Las Vegus and NYC letting the tourists come to him. Paul's approach of visiting these secondary markets and "coming to the people" works tremendously. The large majority of People who would never be fortunate of seeing Paul while they are on vacation can now easilly see Paul in their backyard. Looking at it from a business side, it is just a brilliant strategy. Fortuately and at just about 77 years old, Paul is healthy enough to "come to the people".
As a hard core fan and a mulitple Paul "live show" person, I would much rather hear Paul do "great" recent songs I've never heard "live" before like "I Don't Know" and "Happy With You" but I must admit that Paul knows what he's doing. He knows that these baby boomers who are sentimental for 60's/70's nostalgia would much rather hear Hey Jude, Love Me Do, Back in the USSR, Ob La Di, Band on the Run, Maybe I'm Amazed, Live and Let Die, Let It Be, All My Loving, Hard Days' Night etc etc. They want a night where they can just sing along to songs they know and loved. It's a simple marketing plan with an artist as great as Paul so there is no surprise that it is working so well.